Fonts & Typeface

• Fonts come in families, e.g Arial: condensed, bold, rounded, etc.

• Different fonts have different connotations (associated meanings) that relate to a genre & target audience.

• Fonts can give impressions and fit for specific purposes. For example, fonts such as 'Comic Sans' is more fitting for children due to its simplistic and child-like appearance. 

• Typeface - Bold, condensed, underline, italics, 3D, strike through, etc.

                                                        The Times:

• The Times has a 'Times New Roman' font throughout its papers. 

• This font suggests formality, professionalism, importance and seriousness. 

• This can give an impression that the content is reliable, truthful & believable - related to academia. 

• The font in The Times has weight & creates a good reputation. 

• The font appeals to the middle/upper class.

•  The font used in the times was one of the first used when printing began, this could indicate both history and tradition.

The Sun:

• The Sun uses 'Arial/Calibri'.

• This font is simple to read/easy to process &contemporary.

• The font is noticeable because its modern. 

• The font also indicates informality and would typically appeal to younger generations as oppposed to The Times.