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Showing posts from January, 2018

Scenario/Client Brief: Research

North London Music Scene Research Artists Genre - Grime/Rock/Pop Demographic Venues - Clubs/Basements  What areas constitute North London? What venues fall within this area? What kind of music's playing at these venues? Enfield Music Venues: Forty Hall Estate - Classical & Jazz - Artists include: Jacquelyn Hynes, Down For The Count Jazz Quartet, Clare Denize DugDale Centre - Jazz & Blues, Broadway, Uk Country - Artists include: Gill Manly, Frater & Taylor Band,  Robert Habermann   Barnet: The Bull Theatre - 70s Rock, Reggae - Artists include: The Silencerz, Martin Turner The Butchers Arms -   Rock, Folk, Acoustic - Artists include: Firebird Seven, The Runner Brothers, Horizon Artsdepot - Jazz, Folk/World - Artists include: The Hot Club Of Jupiter, Megson, Oysland, Dee Byrne Quartet Camden: The Fiddler's  Elbow - Pop, Rock, Indie, Punk - Artists include: Calligram, We Are Parkers, The Rezner...

Target Audience

Who is the target audience for a North London music based magazine? Tourists - Typically students on a gap year, younger generations,etc. People interested in live music, musicians, live music, etc. People looking for a guide to North London's music. Look at:   Demographics - Age, gender, location, interests/hobbies, social grade Uses & Gratifications Theory: Information/Knowledge - Providing the audience with information about a specific topic or event. For example, the news will provide viewers with information about what is happening around the world. Entertainment - Engage/interest viewers.  For example, a reality TV series such as The Only Way Is Essex. Social Interaction - How popular it is among society. For example, The X Factor Is popular among the nation and widely discussed. Escapism - Making the viewer escape their real life and engage in a different/fictional one. Can include escaping day-to-day t...