Fonts & Typeface
Fonts come in families, e.g Arial: condensed, bold, rounded, etc. Different fonts have different connotations (associated meanings) that relate to a genre & target audience. Fonts can give impressions and fit for specific purposes. For example, fonts such as 'Comic Sans' is more fitting for children due to its simplistic and child-like appearance. Typeface - Bold, condensed, underline, italics, 3D, strike through, etc. The Times: The Times has a 'Times New Roman' font throughout its papers. This font suggests formality, professionalism, importance and seriousness. This can give an impression that the content is reliable, truthful & believable - related to academia. The font in The Times has weight & cr...