Target Audience

Who is the target audience for a North London music based magazine?

• Tourists - Typically students on a gap year, younger generations,etc.
• People interested in live music, musicians, live music, etc.
• People looking for a guide to North London's music.

Look at: Demographics - Age, gender, location, interests/hobbies, social grade

Uses & Gratifications Theory:

• Information/Knowledge - Providing the audience with information about a specific topic or event. For example, the news will provide viewers with information about what is happening around the world.

• Entertainment - Engage/interest viewers. For example, a reality TV series such as The Only Way Is Essex.

• Social Interaction - How popular it is among society. For example, The X Factor Is popular among the nation and widely discussed.

• Escapism - Making the viewer escape their real life and engage in a different/fictional one. Can include escaping day-to-day tasks or an entire lifestyle in general. For example virtual world games create a different life for the player.

• Personal Identity - How the media changes ones personal identity. For example shows such as The Graham Norton Show may make viewers want to be like the celebrities being interviewed.

Which 'Uses & Gratifications' apply to North London music magazines?

• Entertainment - Interest in music (hobbies)
• Information - Locations + venues, events, upcoming artists, genres, festival dates, times, ticket prices, contact details, etc.
• Personal Identity - Helps people to discover more about what they are interested in/into new venues.
• Social Interactions - Keep up with trends (be the first to know).